Over the years several qualities of Jung von Matt client Mercedes-Benz where featured in print. On the “hybrid engine” ad you can read each column from top to bottom and you can read accross the two colums from left to right, which also makes perfect sense. This idea emphasizes the message explaining the hybrid function: “Two blocks that function seperately and a system that works together”.The rearview camera is simply explained by sentences you can read forwards and backwards. These subjects and the self-explanatory “fragrant tree” for Mercedes convertible SUV where appreciated by the client and award juries all over Europe in equal measure.