In a series of teaser spots that went viral, a famous German comedian spoke a fake swiss dialect after having a sip of the famous swiss drink. The stories where quite funny as he claimed for example - the Swiss want to take over the world, because when you look at the word „Berlin“, that could be just the name of swiss capital „Bern“ with the typically swiss ending „li“ hidden inside it. The campaign created at Jung von Matt Zurich consisted of TV-and viral spots, many above and below the line measurements and online-gimmicks such as a Swiss-German translator.