Birthday wishes or baby shower announcements, wedding party or dinner invitations, christening and thank you notes: they all have more impact when they have a personal appeal. With a bit of inside information a tiny world is created. It is packed with clues and hints for friends and family, some discovered right away, some only after time. The cards come in different formats and paper qualities, sometimes combined with personalized stickers or tatoos. The price depends upon the extent of elaboration.